Mobile Promise and Problems – Agency Execs Weigh In [Video]

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

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The mobile marketing and advertising sector has enjoyed strong growth over the past 12 months, thanks largely to increased smartphone adoption among consumers and the rise of rich media ad solutions offered by firms such as Apple, Medialets, and AdMob.

Despite that evolution, concerns around measurement limitations and privacy remain front of mind for many marketers. Read more

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