Publishers Build Out Digital Marketing Services

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Anna Maria Virzi | ClickZ 

If everyone’s a publisher – from solo bloggers to Fortune 500 companies that maintain YouTube channels, mobile apps, and Facebook Pages – where does that leave traditional publishers?

Publishers have been forced to supplement traditional media sales with more advanced services, including interactive marketing strategies and technologies – or risk becoming obsolete.

Over the past year, publishers have invested millions of dollars to acquire interactive agencies and expand in-house marketing and technology teams. The services they offer run the gamut: developing custom ads, building apps for mobile devices, optimizing sites for search engines, and even managing social media communications.

Consider these developments…read more

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