Facebook Delivers Ads

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.


According to a comScore overview of the U.S. online display advertising market for Q1 2011, based on data from comScore Ad Metrix, nearly 1.11 trillion display ads were delivered to U.S. Internet users during the quarter. Facebook accounted for 346 billion impressions, nearly double the number it delivered in Q1 2010, and accounting for nearly one third of all display ad impressions delivered.

Jeff Hackett, comScore executive vice president, says “… the U.S. online display advertising market maintains its strong momentum… more than one trillion display ads delivered every single quarter and nearly 300 individual advertisers spending at least $1 million a quarter on display… (and) continued investment in compelling, high-quality creative… helps cultivate long-term brand equity… “ Read more

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