Meet Microsoft’s New Banner

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Digiday

AOL has its Portrait unit, Microsoft now has the Filmstrip.

Microsoft debuted the unit, chosen along with Portrait in an industry search for new banner implementations, on Friday with an ad for Dodge as part of the carmaker’s Grand Caravan “Never Neutral” campaign. The unit will be available across MSN in the U.S. by the summer, the company said in a blog post.

The Filmstrip is a larger unit than the standard right side box ad MSN’s home page normally carries. It is similar to a skyscraper unit, but it shows a sequence of five screens with video and the ability to shift content from within the banner. The Dodge ad uses video footage of the car’s interior. SapientNitro built the ad for Dodge. Read more

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