Social Media B2B
With the popularity of our 28 Awesome B2B Social Media Statistics post last year, we wanted to make sure we kept our readers up to date on the latest statistics coming out of various B2B social media reports and studies. Here’s a list of 18 additional stats from a variety of sources to curb your stat-hungry appetite.
* More than nine out of ten B2B marketers (93%) say they conduct social media marketing to some extent. (Source)
* More than two-thirds of B2B marketers already used social media marketing as of December 2010, where the main focus of marketing efforts was brand building. Despite customer acquisition being B2B’s top goal for the year, less than half of respondents were using social media for lead generation. (Source)