Mobile: It’s Here, So What Do I Do About It?

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

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As media professionals, we are tasked with identifying the “next big thing.” I don’t know about you, but for the last five years I have been told the trend would be mobile. In 2011, I think it’s safe to say this is true.

With increases in smartphone adoption and the mobile web predicted to surpass traditional desktop usage by 2014 (Morgan Stanley, April 2010), the truth is, consumers are already interacting with this form of media more often than most other mediums.

“So how do I implement mobile into my media strategy?” Read more

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