Nielsen: Tablets Are Money Spinners, But Less Than 5% Use Them Today

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.


Of all the wireless devices that have hit the market in the past several years, tablets present the biggest commercial opportunity for media owners, in terms of what consumers are willing to pay for and consume on the devices. But for now, that opportunity is, at best, a mid-to-long-term one. Research from Nielsen—being presented for the first time today at the paidContent Mobile conference—shows that in the U.S. today, more than 95 percent of consumers have yet to buy one. Read more

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