Five Reasons You Need to Focus on Earned Media

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

The Most Trusted Information Comes Not From You, but From Your Customers

Ad Age

Marketers currently face a barrage of challenges and shifts in the way consumers engage with their brands. But earned media is gaining momentum, and for good reason. Today, it’s earned media impressions that are building brands and paving the way for an open dialogue between companies and their customers.

If you’ve been ignoring this trend, then you’re missing a critical piece of the revenue puzzle.

Here are five reasons to start thinking about it.

1. Earned media is the most trusted and credible form of content for a brand
The most trusted source of information about your company comes not from you, but from your highly satisfied customers — otherwise known as your brand’s advocates — in the form of the content they create such as reviews, recommendations, ratings and stories about their experiences. Read more

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