Location-Based Marketing: The Convergence of Social and Mobile

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

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For so many years now, we’ve been hearing that this year is the “Year of Mobile.” Without giving away my age too much, I use to sell cellular phones back when they were big Motorola bag phones. Even back then, the hype around those years being the “Year of Mobile” was heard. Needless to say, we’ve come a long way since bag phones and the once popular flip phone models of old. Back then, the thought of accessing the Internet directly from a mobile phone was something of Star Trek wonderment. Now, I’ve got a Star Trek tricorder app for my phone. Read more

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