©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
“Creative technology is now a core agency competence,” stated Nancy Hill, president and chief executive officer of the 4As, in remarks at the association’s first CreateTech conference, Friday in New York.
Although increasingly important, the “creative technologist” position at agencies is still relatively new. As JP Rangaswami, chief scientist of Salesforce.com, pointed out, the words “creative” and “tech” have not merged often. Hill refused to define what the creative technologist does, saying the position “must have organic freedom in order to evolve.” Read more