©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
More than $200,000, it seems for a comprehensive campaign. Do the benefits outweigh the cost?
With all the talk about social media, inquiring minds want to know how much a well-executed campaign will cost you.
About $210,600 in one year, according to this infographic from Focus.com.
Here’s how it broke down that number:
$52,000 for a social media strategist ($100 per hour, 10 hours a week)
$93,600 for a community manager ($60 per hour, 30 hours a week)
$15,000 to micro-build a site (with no existing platform)
$20,000 for a mobile app
$30,000 to micro-build a site (with no existing platform)
Focus.com also outlined the top benefits: customer engagement, direct customer communications, speed of feedback, and learning customer preferences.
So you tell me. Is it worth it?
Here’s the infographic: Read more