©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
BtoB/IDC’s Rich Vancil
Thank you to BtoB magazine for the invitation to blog! As a starting blog, I will stick to what I know best—the status and direction of tech marketing budgets and investment priorities. For those who don’t know my work, it is “heavy” on the research, based on IDC’s deep audits of the marketing budgets at most of the world’s top tech brands.
Tech marketing budgets have finally emerged from the grip of the 2008-2010 recession, and the average marketing budget for a large tech vendor will increase by 8% this year. Good news. Read more