Google eyes display ad boom

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Warc

MOUNTAIN VIEW: Google, the online giant, believes display advertising could reach a value of $200bn (€142bn; £124bn) worldwide, encouraged by factors like real-time bidding and greater digital integration.

Neal Mohan, the company’s vice president, display advertising products, has predicted the sector’s global sales might expand almost ten times over if the correct strategic decisions are made. Read more

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