©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
Campaign deals of more than $250,000 grew 213 percent in the first quarter when compared to the year-ago period, according to new data from mobile ad network Millennial Media.
The main campaign objective for mobile advertisers was sustained in-market presence, per Millennial Media’s latest SMART report. The campaigns are meant to support the general messaging behind a brand versus a product launch or a branding effort tied to a specific news angle or seasonal initiative. Read more