Companies Integrating Marketing Efforts, Questioning Effectiveness

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

eMarketer

Majority of companies align marketing programs; few believe efforts successful

From Facebook to the phone book to ebooks, companies hardly lack available marketing channels. But as companies disseminate budget and resources across multiple ad formats and channels, it becomes paramount for internal stakeholders to integrate messaging, programs and ad measurement to ensure a concentrated brand experience across mediums.

Findings from the Direct Marketing Association (DMA) show… Read more

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