I will never hire a ‘social media expert,’ and neither should you

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.


I was going to call this article “All ‘social media experts’ need to go die in a fire,” but I figured I should be nicer than that.

But my title stands. If you call yourself a “social media expert,” don’t even bother sending me your resume.

No business in the world should want a “social media expert” on their team. They shouldn’t want a guru, rock-star, or savant, either. If you have a “social media expert” on your payroll, you’re wasting your money. Read more

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