Online Ad Spend Continued To Surge In Q1; Google Overtakes Yahoo In Display

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.


Following last year’s dramatic comeback in online ad spending, the industry was expecting things to cool down this year. So far, that hasn’t happened, judging by the Q1 spending figures released by the Interactive Advertising Bureau, which recorded a 23 percent increase in dollars over the same period last year, while IDC analyst Karsten Wiede reports that for the first time, Yahoo (NSDQ: YHOO) is no longer the online display advertising market leader—Google (NSDQ: GOOG) is. Read more

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