Mobile Users Warm Up to the Check-In

eMarketer

One in five smartphone users now check in

Checking in to location-based services on a mobile phone is still not a mainstream activity, but adoption is increasing, especially among smartphone users—those most likely to use the apps that check-ins are typically tied to.

According to comScore, 7.1% of all mobile users and 17.6% of smartphone users accessed check-in services in March 2011. Read more

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