Survey:Most social media managers use cheap tools, think they’re just ‘OK’

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

You get what you pay for. Or in this case, don’t pay for.

Nearly 55 percent of employees who buy social media monitoring tools pay $100 or less every month to use those tools, according to a survey conducted by oneforty, a “social business software hub” that helps companies find the tools they need. About 6 percent said they spend $5,000 or more every month.

The survey found that only about 34 percent of people who use social media monitoring tools say they really like them. Most—more than 60 percent—say what they’re using is just “OK,” and they’d use something better if it came along.

Their main complaints? For one, they say the tools cost too much. But they also are frustrated with lag times and bugs, the survey found. Read more

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