Mobile Users Are Ad Clickers

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

MediaPost

According to the Mojiva Mobile Audience Guide, 60% of mobile users click on mobile ads at least one a week. When seeing an ad, half of users indicated that they would play a game, download an application, or visit a Web site after seeing an ad, but only 22% said they would make a purchase, and only 40% would download a coupon.

Tony Nethercutt, General Manager of Mojiva, notes that “… mobile marketing performs well when it lines up the services and products that affect people on an everyday basis … mobile advertising is part of the conversation for major national brand advertising…” Read more

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