Microsoft targets advertisers with new mobile rich media offerings

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Mobile Marketer

Microsoft Advertising has expanded its mobile rich media offerings nationwide with the addition of two additional partners, EyeWonder and Phluant.

The alliances support Microsoft Advertising’s current rich media service offered by PointRoll. It is designed to deliver more interactive ad experiences across Microsoft’s premium mobile Web properties including Fox Sports, Windows Live Hotmail, Windows Live Messenger and MSN. Read more

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