New Report: 2011 B2B Content Marketing Trends

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Everything Technology Marketing

B2B buyer behavior has been changing dramatically over the last few years as buyers increasingly refuse to be interrupted by outbound marketing tactics. Content marketing has emerged as a highly effective strategy to engage the reluctant B2B buyer who is actively searching for guidance and information online before making a complex B2B purchase decision. Read more

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