New social models emerge

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Warc

Brand owners such as Zappos, Procter & Gamble and Intuit are demonstrating how social media can build “deep and profitable” relationships with customers, a study has argued.

A new report from SAS and The Economist Intelligence Unit suggested definitions of service and value must be “re-envisioned” to reflect the digital age. Read more

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