Social gems: More new tools for managing social marketing

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

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Not a day goes by, it seems, without the announcement of a new tool or approach that advances (complicates? confuses?) the ability of marketers to monitor and manage their social marketing campaigns. In an earlier issue of Social Media Marketer, I profiled several, and there were some real gems in the bunch. Here are more that may be worth your attention: Read more

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