How B2B Companies Can Use Google +1 for Recommendations

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Social Media B2B

Google just announced the +1 feature to bring social recommendations to search. The initial presentation of the button is that it gives people the ability to endorse search results, and share that with their networks. The problem with that idea is that people are unlikely to recommend a search result without clicking through to the page. But the real idea behind the +1 button is that it will be incorporated on web pages and blog posts across the web (see it live to the left), and when people in your social network +1 things on the web, they will show up in your search results.

If this sounds like the Facebook Like button, that’s correct, but there is more power in this feature if it is adopted. Read more

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