The Four Disciplines of Social Marketing

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.


Social marketing has been all over the map. We need to define it. Lock it down to easily understandable concepts and processes. This post is intended to start the conversation. Read it. Speak up. Let us know how you see it and where you fit.

The purpose of social marketing is to create repeated value exchanges and commercial moments between brands and people in social settings. To do this requires playing together these multiple areas of social focus.

I believe brands should engage all four disciplines of Social Marketing: Social Conversation, Social Activity, Social Media and Social Commerce to successfully reach their audiences in the social facets people now utilize most often. And while many brands have figured out one or more of these disciplines brilliantly, as they take more social control of their products, it will be important to engage all four disciplines. Read more.

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