Experienced Social Media Marketers Add More Goals, Metrics

Marketers with more than a year’s social experience like Facebook less


For many marketers, social media is no longer a new channel to reach customers and potential customers. As companies gain experience with using social media, they expect more from it—and from themselves.

A study from Brandon Hall Group and Covario broke US marketing executives down based on how long their company had been doing social media marketing. All respondents said social media was part of their integrated marketing strategy. Read more.

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