©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
On mobile too, predict network execs
Executives from Disney, Turner, and Comcast were in unanimous agreement that we are only two years away from 75 percent of TV content being available online and on mobile devices. At the Elevate Video Advertising Summit in New York this afternoon, Matt Strauss from Comcast Interactive Media, Jeremy Legg from Turner, and David Preshlack of Disney and ESPN predicted that TV “everywhere” was imminent, and that in the same time frame the networks will be almost completely agnostic about where and when their video content is being viewed. Read more.