Infographic: Essentials of a perfect blog post

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Most companies know that there are many benefits to blogging, but what does it take to engage customers and make your content stand out?

Business 2 Community outlines the essential features of a compelling blog in this new infographic, proving that blogging requires more than simply publishing your thoughts. Bloggers need to engage readers, optimize the blog for search engines, and actively participate in conversations. Read more.

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