Why Ad Networks and Exchanges Should Be a Part of Your Media Plan

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Technology and audience buying are reshaping the advertising industry. Demand and supplier side platforms and real time bidding have injected a lot more science into the art of advertising. IDC’s Karsten Weide, who follows the online ad market, provides guidance on what marketers should do for the second half of this year and on the importance of exchanges and networks. Click to listen…

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