The All Important White Paper Cover

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

IDG Connect

IDG Connect has conducted research into what your prospects prefer in white papers. As you might expect, the cover is crucial to whether they continue to read on or not. Bob Johnson, VP & principal analyst at IDG Connect, explains what should be front and center in this brief interview. Click here…..

Want to partner with IDG?

Click here to get started