©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
U.S. media revenue for the 100 Leading Media Companies rose 5.4% to $322.5 billion in 2010, a turnaround following the 2007-2009 recession.
But the media market is losing momentum. Revenue for the nation’s largest media firms grew 4.5% in the first half of 2011, according to Ad Age DataCenter’s analysis. First-half U.S. measured ad spending increased a relatively weak 3.2%, according to WPP’s Kantar Media. GDP this year is expected to grow a tepid 1.6%. There is rampant speculation about a double-dip recession.