B2b media hope to connect with mobile, social plans

BtoB

Following their audience, their marketer clients and, of course, the money, b2b media companies have introduced a number of initiatives incorporating mobile media and social networking over the past month.

“It’s part of the new imperative that publishers have to cover a spectrum of channels, devices and locations to satisfy how their audience consumes information,” said Chuck Richard, VP-lead analyst at Outsell Inc.

“There’s a wide-open canvas,” said Charles Lee, senior VP-strategic programs and custom solutions at IDG Strategic Marketing Solutions, describing the opportunities he sees for media companies in social and mobile. Read more