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Content Marketing Inst.
In this post-Panda world, shallow content written for keywords rather than people won’t just leave you with a website no one wants to read but could actually cause a decline in your rankings. You won’t just see a decline for those pages with poor content but for your entire site!
Proper keyword use will always play an important role in content marketing and SEO. Even though you should no longer be writing for search engines, you obviously still want search engines to rank your content on the first page for your most important search terms.