What Makes a Good Blog Post: 10 Tips for Corporate Bloggers

Content Marketing Inst.

Uh oh,” you may be thinking. “The marketing department is talking about that whole blogging thing again. Last time we did this, it was a disaster. Worse, no one seemed to like my posts.”

Yikes! Stop right there! And think again!

Yes, a lot of corporate blogs are awful. But neither your company’s blog nor the posts you contribute to should bear a sense of impending doom. At Right Source, we spend a lot of time helping clients manage their blogs. This involves bringing together subject matter experts, sales reps, marketing employees, and executives — many of whom have unique ideas but have never written a blog post.

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