7 Basic Content Marketing Principles for the Corporate Marketer

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Content Marketing Inst. 

The last time you heard from me on CMI was just before Content Marketing World in Cleveland.

Since then, I’ve changed gears a bit, moving from the entrepreneurial life of an independent social business consultant to the team-focused corporate environment at Bob Evans Restaurants. It’s been an interesting move for me, especially in terms of building out our own content marketing department.

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