B2B Technology Collateral Consumption Declines YOY

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Marketing Charts

Of the five major B2B technology collateral types covered in a 2010 survey of corporate technology decision-makers conducted by Eccolo Media, three showed a significant decline in consumption during the last 12 months, according an update released in October 2011. Consumption of product brochures/data sheets went down 13%, from 83% last year to 72 percent in 2011, while white paper consumption decreased 22%, from 76% to 62%.

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