©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
I’ve met with a few CMO’s and agency heads in the last few weeks and was astonished how painful relationships between agencies and brands have become. This is not just a feeling, it’s a major data point in a survey released by RSW/US: A client’s look ahead at agencies.
I do recommend downloading the free report but in case you’re pressed for time, here are two facts that caught my eye:
– Only 55% of marketers state they would consider using their primary agency again if they were to put up their account for their review.