The Agency Model About to Expire?

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.


I’ve met with a few CMO’s and agency heads in the last few weeks and was astonished how painful relationships between agencies and brands have become. This is not just a feeling, it’s a major data point in a survey released by RSW/US: A client’s look ahead at agencies.

I do recommend downloading the free report but in case you’re pressed for time, here are two facts that caught my eye:

– Only 55% of marketers state they would consider using their primary agency again if they were to put up their account for their review.

For more facts..

Want to partner with IDG?

Click here to get started