Half Of Americans Watch Online Video: Nielsen Traditional TV Still King, With Monthly Viewing Up 1.9% in Q2

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Mulitchannel News

Internet video streaming is officially mainstream — with 48% of U.S. consumers now watching some video online — but TV remains the great American pastime, according to Nielsen’s quarterly report on media consumption.

Monthly time spent watching traditional TV in the second quarter of 2011 climbed 1.9%, to 146 hours and 20 minutes, a year-over-year increase of 2 hours and 43 minutes of monthly viewing, according to the Nielsen Cross-Platform Report for Q2 2011.

By contrast, time spent watching video on the Internet was 4 hours and 26 minutes per month on average, up 15% from a year ago — just 3% of the time parked in front of the TV.

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