IAB releases guidelines to standardize rich media ads

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Mobile Marketer

New guidelines from the Interactive Advertising Bureau address the fragmentation in in-app advertising, with incompatible rich media ad formats in the marketplace from a variety of vendors.

The IAB has been working with the mobile industry to define a common application programming interface for mobile rich media advertisements and has just released the new guidelines. The goal is to establish a standard framework for these ads and help further growth in mobile advertising.

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