Mobile Social Networking Booms

Marketing Charts

A total 72.2 million Americans accessed social networking sites or blogs on their mobile device in August 2011, an increase of 37% from 52.7 million in the past year, according to comScore Mobile Metrix data released in October 2011. Nearly 40 million US mobile users, more than half of the mobile social media audience, accessed these sites almost every day, a 58% year-over-year jump from almost 25.3 million.

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