The CMO Club Thought Leadership Summit – CMO Panel Speaks Out

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.


I was fortunate enough to moderate a panel of CMOs at the recent The CMO Club Leadership Summit to touch on some of the key themes in my new book, The Changing MO of the CMO – How the Convergence of Brand and Reputation is Affecting Marketers. Joining me were two of my book interviewees – Danette Leighton of The Pac-12 and Harry Pforzheimer who had just left Intuit. Also on our panel was Doug Biehn from Blue Shield of California, so we had a healthy mix of sports, healthcare and technology.

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