ANA survey: TV still top media choice for advertisers

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

BtoB daily news

New York—An Association of National Advertisers survey released today found that 47% of marketers have boosted their TV ad budgets since 2009. Twenty percent said their budgets declined during that period.

While 64% of b-to-c respondents to the survey said their TV ad budgets rose during that time frame, only 27% of b2b marketers said the same. Also, while 36% of b-to-c marketers said TV advertising had become increasingly important to their marketing strategy in the past two years, only 13% of b2b marketers agreed.

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