Click-through rates significantly higher for rich media campaigns: Jumptap

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Mobile Marketer

Mobile advertising campaigns run with rich media ad units show a significant performance lift over those with standard media, according to a new report from Jumptap.

The latest Jumptap MobileSTAT Report compared advertisers’ use of standard mobile ads units such as banner ads with rich media ad units and found click-through rates are significantly higher for the latter. In one example, a major retailer saw a 337 percent lift in click-through rates with rich media ad units compared with its standard mobile banner campaign.

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