Digital Ad Spend Up, Better Metrics Needed

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.


Brands and agencies will increase spending on digital video advertising by 25% over the next 12 months, according to a new report from Casale Media. If accurate, that will amount to about 23.8% of total online ad budgets, it estimates.

Casale’s report, however, notes that such growth will require several factors — chief among them the removal of operational barriers.

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