Measuring Social Media Success

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.


In a just released white paper from Covario, reporting on the Facebook health of 100 leading advertisers, Coca-Cola ranked the world’s No. 1 brand, with a following on Facebook of 34 million fans, growing at a monthly rate of nearly 3%, posting seven times a month, each garnering more than 235 comments and nearly 1,750 “likes.”

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