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Corporate Executive Board
This weekend, most of our readers will celebrate Halloween – a celebration of the macabre and scary in life. In honor of that, we’re posting some of marketers’ biggest fears. Here are five we came up with, along with ways to fight back. What else are you scared about? Let us know in comments.
Commoditization. It’s a problem members across the marketing spectrum are complaining about: a variety of pressures, like shrinking consumer wallets and business budgets, and ease of quick price comparisons and research, are causing consumers and business customers alike to recast products as commodities.