Collateral Material Critical To B2B Technology Purchase

MediaPost

According to a new study and analysis by Eccolo Media, with Global Marketing Insite, of U.S. C-level executives, decision makers and influencers consume a wide variety of content when considering a technology purchase.

Of the five major collateral types covered in the 2010 survey, three showed a significant decline in consumption over the last 12 months. Consumption of:

Learn More…

Want to partner with IDG?

Click here to get started