Making Sense Of Mobile Measurement

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.


Earlier this year, I moderated a panel on mobile measurement where I asked the group to summarize the state of that field in a single word.  Unsurprisingly, nobody said “blissful.”  The words that came first to mind were more like “confused,” “limiting,” “evolving,” or “chaotic,” or my own answer: “nascent.”

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