Real-Time Bidding Spending to Quadruple This Year Dramatic growth in spending, but from a still-small base


Real-time bidding, with the benefits it brings publishers and advertisers alike, will grow to a $5 billion business by 2015, International Data Corporation (IDC) predicts.

This year, according to the forecast, US advertisers will spend just over $1 billion on display ads purchased through the channel, a tiny fraction of total online ad and total display ad sales. But this year’s spending represents a 203% increase over 2010, according to the estimate, and growth will continue solidly in the double digits throughout the forecast period.

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